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Privacy Policy

Sophie Bille Brahe Inc. (“Company”, “us” or “we”) respects your privacy and is committed to protecting it through our compliance with this privacy policy. This privacy policy describes the types of information we may collect from you or that you may provide when you visit our website at (the “Website”), when you create an account with us to use the Website, if such functionality is available, and our data collection and handling practices.

This privacy policy is part of the Terms of Service applicable to the use of our Website. Please review this privacy policy together with the Terms of Service, to understand all of your rights and obligations, and how we operate our Website.

This privacy policy applies to information we collect:

  • On the Website;
  • In email, text, and other electronic messages between you and the Website;
  • Through mobile and desktop applications, if any, that you download from the Website;
  • When you interact with our advertising and applications on third-party websites and services, if such advertising or applications include links to this privacy policy; and
  • Through any other means associated with or relating to the Website.

    This privacy policy does not apply to information collected by:

    • Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries);
    • Us on any other website; or
    • Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

    Please read this privacy policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to the terms of this privacy policy.

    This privacy policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the privacy policy periodically for updates.


    Children under the Age of Eighteen (18)
    Our Website is not intended for children under eighteen (18) years of age. No one under age eighteen (18) may provide any personal information to us or on or through the Website.

    We do not knowingly collect personal information from children under the age of sixteen (16). If you are under sixteen (16), do not use or provide any information on this Website or on or through any of its features or register on the Website (if such feature is available), make any purchases through the Website (if such feature is available), use any of the interactive or public comment features of this Website (if such feature is available) or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

    If we learn we have collected or received personal information from a child under sixteen (16) years of age, we will delete that information. If you believe we might have any information from or about a child under the age of sixteen (16), please contact us at


    Information We Collect About You and How We Collect It
    We may collect several types of information from and about users of our Website (some of which is considered “personal information” pursuant to applicable law), including:

    • Identifiers, such as name, mailing address, e-mail address, telephone number, or any other information that the Website collects, which applicable law may consider personally identifiable, personal information, personal data, and other such designations;
    • Information about the device you use to access the Website;
    • Your IP address, Identifier for Advertisers (“IDFA”), Android/Google Advertising ID, International Mobile Equipment Identity (“IMEI”), or another unique identifier;
    • Your device characteristics and functionality (including information about your operating system, hardware, mobile network, browser, browser language, etc.);
    • Referring and exit web pages and URLs;
    • Your browsing history, including the areas within our Website that you visit and your activities there, including remembering you and your preferences;
    • Your device location or other geolocation information;
    • Certain other device data, including the time of day you visit our Website; and
    • Information about your internet connection and internet provider.

    We collect this information:

    • Directly from you when you provide it to us, such as when filling in forms on the Website (including when you register for an account, subscribing to a service, or requesting something from us, or when you fill out surveys, if any such features are available to you).
    • Automatically as you navigate through the Website, including through the use of cookies, web beacons, and other tracking technologies (including information about your network or computing device) and analytics services;
    • From third parties, for example, our business partners and service providers;
    • Records and copies of your correspondence (including email addresses), if you contact us through the Website;
    • When you engage in transactions on our Website;
    • When you run searches on our Website; and
    • When you contact our customer service agents, if available.


    Automatic Data Collection Technologies
    As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about you, your equipment, your technology providers, and your activities, including:

    • Details of your visits to our Website, including traffic data, browsing patterns, location data, logs, and other communication data and the resources that you access and use on the Website; and
    • Information about your device and about your internet connection and service provider, as set forth above.

    We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

    The information we collect automatically may be statistical data and may also include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. This information enables us to:

    • Allow you to use and access the Website;
    • Prevent fraudulent activity and improve security functionality;
    • Assess the performance of the Website, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Website;
    • Offer you enhanced functionality when accessing the Website, including identifying you when you sign into our Website, and keeping track of your specified preferences;
    • Deliver content relevant to your interests on our Website and third-party sites based on how you interact with our advertisements and/or content;
    • Estimate our audience size and usage patterns;
    • Speed up your searches; and
    • Analyze our services and products and perform market research.


    When you visit or leave our Website by clicking a hyperlink or when you view a third-party site that includes our plugins or cookies (or similar technology), we may automatically receive the URL of the site from which you came or the one to which you are directed.

    We may also receive location data passed to us from third-party services, which we may use for fraud prevention and security purposes. We may use this information to provide customized services, content, and other information that may be of interest to you. If you no longer wish for us, our affiliates, or our service providers to collect and use location information, you may disable the location features on your device. Consult your device manufacturer settings for instructions on how to do this. Please note that if you disable such features, your ability to access certain features, services, content, or products may be limited or disabled.

    The technologies we use for this automatic data collection may include:

    • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Note that while you can set your browser to not allow cookies, we may not be able to honor that request, and may track your activity and collect information about you and your online activities even when the browser is set to “do not track”;
    • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies and you may not be able to shut down our collection of and use of information through this technology;
    • Web Beacons, Pixels and Tags. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity);
    • Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as information about the links you click on;
    • ETag, or entity tag. An ETag, or entity tag, is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. It is one of several mechanisms that HTTP provides for web cache validation. These allow websites to be more efficient and not serve content again, when data is already cached and ready to view;
    • Fingerprinting. Fingerprinting refers to the collection and analysis of information from your device, such as your operating system, plug-ins, system fonts and other data, for purposes of identification;
    • Recognition Technologies. Recognition technologies refers to various technology features used by websites, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user); and
    • Log Files. These track actions occurring on our Website, and which help us collect your IP address, browser type, Internet service provider, the webpages from which you came or to which you go before and after visiting our Website, and the date and time of your visits.

    Google Analytics
    We use Google Analytics, a service provided by Google, Inc. (“Google”) for various purposes, including potentially to analyze traffic on our Website, to grow our business, to improve and develop our services, to monitor and analyze use of our services, to aid our technical administration, to increase the functionality and user-friendliness of our services, and to verify that users have the authorization needed for us to process their request. Google may collect your IP address and other information (although typically not your name), and it utilizes the collected data to track and examine the use of our Website, and to prepare reports for us based on your activities online, among other uses. As part of Google Analytics, Google tracks many variables, including what website you visited prior to coming to our Website, how long you stay on a particular page, and your geographic location. Please be aware that Google uses the data it collects from our Website for its own purposes, and we do not control or direct such usage. Please visit Google’s privacy policy to understand how Google uses the information it collects:

    You may be able to opt out of the use of Google Analytics by visiting

    Facebook Connect
    You may choose to access our Website through Facebook (if that feature is available to you). Facebook Connect is a single sign-on application which allows users to interact on other websites through their Facebook account.  If you connect to our Website through Facebook, we may collect, store, and use the information that you have authorized Facebook to share with us. When you instruct or allow Facebook to connect you with our Website, we may gain access to the information that you have shared with Facebook, including your name, profile picture, email address, gender, birthday, location, names and pictures of your Facebook friends, your interests, and other information you make publicly available through Facebook. We may use Facebook Connect to recognize you as a user, tailor advertisements toward your interests, and better customize your experience.

    We may also use Facebook’s Custom Audience tool to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. As part of our usage of Facebook Custom Audience, we may hash, store, and share with Facebook your email address, phone number, or other identifiers.

    You may adjust your Facebook privacy settings to restrict the information that Facebook will share with third parties. For more information about Facebook’s data collection and practices, and how you can manage your information on Facebook, please visit Facebook’s data policy. 

    We may use Hotjar to understand how you interact with our Website, so that we can better assess your needs and incorporate your feedback into our Website. Hotjar is a service that uses cookies and other technologies to collect data about your device and your behavior on our Website (for example, how long you spend on pages and which links you choose). Such information may include your device’s IP address (processed and stored in a de-identified form), device information, browser information, country location, and preferred language. Hotjar stores this information on our behalf in a pseudonymized user profile and Hotjar is contractually forbidden to sell any of the data that it collects on our behalf. For more information, please visit Hotjar’s privacy policy and about page.  

    You may choose to connect with our Website through Pinterest (if this feature is available to you), and to share our Website content and any Pinterest collections we may have through Pinterest Conversations, a direct messaging feature. In order to facilitate this connection, Pinterest technology may access and/or store cookies on your device.

    You may opt out of online behavioral advertising through Pinterest by adjusting your Pinterest personalization settings or your AdChoices website settings at For more information about the information Pinterest may collect through this service, how it may use such data, and what choices you have with respect to your information that Pinterest collects, please visit Pinterest’s privacy policy.


    Behavioral Advertising
    We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

    You can opt out of certain targeted advertising, and learn more about your options related to such advertising, by using the links below:


    Do Not Track
    Do Not Track (“DNT”) is a concept promoted by certain regulatory authorities and industry groups for development and implementation of a mechanism that would allow internet users to control the tracking of their online activities across websites. Currently, various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that allows a user to set a preference in the browser to not have his/her activities on the internet tracked. You can usually access your browser's DNT option in your browser's preferences. When a user’s browser is set to DNT, some cookies and other tracking technologies may become inactive, depending on how the website visited responds to DNT browser settings. If that occurs, the website visited will not recognize you upon return to that website, save your passwords or user names, and some other features of a website may become unavailable or not function properly.


    Third-Party Use of Cookies and Other Tracking Technologies
    Some content or applications, including advertisements, on the Website may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

    We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


    How We Use Your Information
    We may use information that we collect about you or that you provide to us, including any personal information:

    • To present our Website and its contents to you;
    • To provide you with information, products, or services that you request from us;
    • To fulfill any other purpose for which you provide it;
    • To provide you with notices about your account and/or the Website;
    • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection, if needed;
    • To notify you about changes to our Website or any products or services we offer or provide though it;
    • To allow you to participate in interactive features on our Website, if any;
    • To develop and improve our products and services;
    • For behavioral tracking, profiling and advertising;
    • For any other purpose as needed for our business;
    • In any other way we may describe when you provide the information;
    • For any other purpose with your consent;
    • To contact you about our own and third-parties' goods and services that we think may be of interest to you; and
    • To enable us to display advertisements to our advertisers' target audiences.


    Updating Personal Information
    We prefer to keep your personal information accurate and up to date. If you would like to change your contact information, please contact us at We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records).

    Disclosure of Your Information
    We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

    We may disclose personal information that we collect or you provide as described in this privacy policy:

    • To our affiliates;
    • To contractors, service providers, and other third parties we use to support our business and assist us in providing services and offering our products;
    • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company's assets or stock, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred;
    • To third parties to market their products or services to you;
    • To fulfill the purpose for which you provide it;
    • For any other purpose disclosed by us when you provide the information; and
    • With your consent.

    We may also disclose your personal information:

    • To comply with any court order, law, or legal process, including responding to any government or regulatory request;
    • To enforce or apply the Terms of Service, including this privacy policy, and any other agreements between us, including for billing and collection purposes; and
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

    Data Security
    We have implemented measures intended to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone and to change your password from time to time. We also highly recommend that you use a password that is dissimilar to and cannot be easily found by unauthorized third parties who may have obtained your login credentials to other sites. Keep in mind that if you use the same password for all websites, if someone obtains your credentials for one site, they may be able to then use those credentials to log into any other site you use.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we try to protect your personal information, we cannot guarantee the security of your personal information transmitted through or collected through the use of our Website. Any transmission of personal information is at your own risk.

    We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


    Changes to Our Privacy Policy
    It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account, if applicable. We may also post a notice on the Website home page. The date this privacy policy was last revised is identified at the top of this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

    Contact Information
    To ask questions or comment about this privacy policy and our privacy practices, contact us at:

    Address: Hovedvagtsgade 8, 2. floor, 1103 Copenhagen, Denmark



    January 13, 2023.

    Sophie Bille Brahe